How to market on Facebook?

Facebook has three capabilities: pages, ads, and groups. Each of these options has its application in marketing and can be combined to achieve more goals.

•  Pages

Facebook pages are similar to profiles, but specifically for businesses, organizations, and public figures.

When a user likes a page, they can automatically receive new content on their page in their news feed.

It is important to note that users can like a page but not follow it. (Users can also follow some profiles.)

Profiles require a reciprocal relationship between friends, meaning that only those who are on a profile's friends list can like that profile, while pages can be liked by anyone (whether friends or others).

• Benefits: Pages can be set up easily and for free.
• Disadvantages: It is difficult to create a fan base by pages.

• Advertising

Facebook offers a great targeted advertising platform.
You can create and customize ads for specific geographical areas, different ages, levels of education, and even the types of devices used to display to users.
For example, people who have recently moved can be targeted for advertising.

So, for example, if you have written a book and you are sure that there are people who would like to read another particular book of your writings. Enter the title of the book under Interests so that you can specifically target those users in your ads.

Facebook allows users to close ads they don't like or, conversely, to like a page whose name is just below the ad.
Many people are looking to buy a car and many others; even if they do not decide to buy, tend to follow the latest news about car prices as well as the features of new cars in cyberspace.

Today, all people who want to buy a car need comprehensive information about the features of the car they want to be able to choose the best car by comparing the features and prices of different cars, which can be said that Facebook ads play a significant role and Are responsible for providing this comprehensive information. Auto dealers, car dealers, and automotive dealers also can be beneficiaries.

• Advantages: Ads have powerful targeting parameters by which you can target a specific group of people.
• Disadvantages: Depending on your goals, advertising can cost you dearly.

• Groups

Facebook groups are similar to chat forums and have additional features that pages and profiles do not have, such as Wall.

You can create groups related to your field of work and then invite people interested in that field to this group so that in the future you can use those people's opinions about your products as a way to reach potential customers.

• Advantages: Groups are free and have a high level of individual interaction.
• Disadvantages: Groups can be very time-consuming.

We will now go into the tips of each of these activities in detail below:

The right way to market with pages

Facebook pages are the easiest way to start marketing with Facebook, they are completely free and extremely flexible, and they are relatively easy to work with (at least in their initial forms) and they do not have many weaknesses.
Unfortunately, many companies do not make full use of the pages; or worse, they use them heavily.
These tips will help you avoid possible marketing mistakes by Facebook pages:

• Profile photo and cover image

Your profile picture should be your company logo; simply! Choose a photo that will enhance your page views and attract visitors. For example, if you have a car dealership, profile your logo.

• "About" section (about you)

The "about" section is located just below your company logo. This section allows you to introduce your business to others.
Make sure you put the information right in this section, give people information about what you do, tell them why you are different, and give other interesting details in this section.

• Producing appropriate content

The content of your page includes posts that contain your photos, videos, and posts. Content plays the most important role in attracting and retaining users.

• Tabs

The tabs are small squares to the right of the "About You" section.
Facebook allows you to use 10 tabs that are recognized as "Favorites" by Facebook admins.
Page owners are allowed to create tabs in addition to like, about, etc. tabs and place them on their page. These tabs are movable and you will be able to locate the tabs yourself.

• Post useful information on your wall

What you post on your wall will be displayed in the news feed of everyone who likes your page, just like when you put something in your profile.
So make sure the content you post is useful and interesting to users.
If you do not pay attention to this issue, you will soon lose a large number of your fans.

• Ask the fans a question

Engaging your fans with your Facebook page is a great way to instill a sense of loyalty in them.
People engage with your business by asking compelling and creative questions in the posts you post.
What you ask depends a lot on your product and your view of your audience, but with open-ended questions, you usually get the best answers.
Asking questions about users' ideas about your new product or project can be a good way to convince your fans that your company cares about what they want.

• Do not spam activities

Spam is one of the fastest ways to lose fans.
If you do not have the right content, but post ads about your company and never add anything of value, it is difficult to retain your fans.
Before submitting any post, ask yourself if this post adds value to your company and your conversation with your audience. If not, do not send it.

• Read your statistics and results

Facebook offers great analytics for pages. Note them:
If you see a sharp increase (or decrease) in the number of your fans, take a look at what you have done recently and see if you can find a reason for the trend. Then, post more of this type of content (or less, if you lose your fans.

• Use hashtags

You can use hashtags to introduce yourself to people who do not know you; Launch campaigns and contests and add new users to your fan or friend list.
The important thing about hashtags is that you must write at most two or finally 3 hashtags related to the post under each post and avoid writing too many hashtags.

Types of Facebook ads

There are a variety of advertising subsets on Facebook that you can choose from.
You can create ads that direct people directly to your Facebook page or to another site on Facebook.

You can create ads to introduce a Facebook event completed with an RSVP link.
You can create ads to encourage your audience to install mobile apps or participate in apps.
In addition to liking your ad, users can also hide it (Of course, if your ad is not to their liking).

When Facebook closes ads, users ask them questions about why they are not interested in the ad.
This information is valuable and can give you insight into why your ads are failing.

Conclusion

Since Facebook itself mostly collects demographic information from its users, it offers one of the best targeted online advertising programs.

You can categorize and target users based on any useful information their profile gives you.
Ads can run on any impression or click. Facebook shows you the ad format similar to your ad, so you know if your ad trend is on par with your competitors' ads. You can set daily limits so there is no risk of wasting your budget.

In this article, we reviewed the marketing in the Facebook space. It is clear that the marketing process in the digital space needs to gain more experience, and the issues raised were just a few clues for people who want to enter this field and a little prosper to their business.