Are you a car dealer? Are you looking for ways to engage with your potential customers instantly? Facebook offers you one of the best ways of direct communication with the people relevant to your business, in this case, car salesmanship. Do you want to know the benefit of Facebook Live? Follow us and we'll tell you.

We are living in a world that everything is faster than before. Perhaps you didn't mind, but, we cannot wait more than 10 seconds for the elevator or a webpage to come up. In the same w8ay, we are more interested in the present than at any time in the history of mankind. People like to instantly share experiences with their followers or subscribers very much. Social media have learned their lessons and come up with ways to facilitate such experiences. Going live or live streaming is one of these features provided by social media to let people communicate online.

Facebook, the crown of social platforms, is greatly used by businesses. It provides an atmosphere for them to advertise and expand their audience. This is also true for all auto dealers who like to increase their reach and boost their reach. Facebook creates an opportunity for automotive dealers to adsorb attention and hopefully turn their followers or subscribers into loyal customers. In this short essay, we will try to discuss the benefit of Facebook live.

What is Facebook Live?

Facebook live is one of the latest innovations of Facebook. It lets you live-stream your video to your audience. The funny fact about live streaming is that it started on Twitter and was very quickly adopted by YouTube, Facebook, and Instagram. It has revolutionized multi-media since it makes everybody with a Facebook account to cover any occasion! For example, car dealership companies must-attend international summits and conferences, right?

It would be extremely helpful for car dealers to cover these events and make their followers familiar with the latest technologies mounted in cars. Not all car maniac has enough money to travel to the international gathering. You can exploit this chance in your favor. However, it is not only that. There are many benefits associated with Facebook live. Let's review them together.

• Facebook gives live preferential treatment

What does it mean? It means that Facebook lives are shown at the top of the newsfeed. Therefore, more people will see them. In other words, live streaming is more promoted and rewarded by Facebook. So, you have to learn your lesson. By live streaming, you are more likely to be shown earlier is followers' newsfeed.

• Building your brands

These days, people are smarter than before. So, it would be hard for them to give you credentials without trusting you. Asking celebrities or athletes to advertise and promote your brands doesn�t work anymore. Facebook live gives you the chance, to be honest, and frank to your customers and present yourself to them without all those fancy sentences and commercial videos. You are more likely to be trusted when you are more human-like. In this way, they wouldn�t think you are just another guy with thousands of dollars to burn on cheap commercials and seduce them to buy from you. Livestreaming avoids these negative thoughts!

• One on one engagement with your potential customers

Sometimes people comment and ask questions when you post something online. However, imagine the following scenario. You invite a professional expert on the car dealership. You go live and ask your audience to leave their questions and the expert answers them right away. More amazingly, you can choose one or two followers and join them in your life to engage with them even more. This is how I can best explain: the difference between replying to your followers' comments after a few hours and interacting with them through live streaming is significant. To make it short, some followers prefer a human touch! Give it to them through live streaming.

• One live streaming, several contents

Livestreaming is not in done kind of thing. You can use it in many different ways. For example, you can make a podcast out of it and post it on YouTube, Instagram, and other platforms. So, it saves your time and lets you be free for a while to work on other stuff you have in your hands.

• Discovering your customers' needs directly from them 

What is your customer interested in? what questions do they have? And, what is going to be relevant to them? You can easily find the answers to these questions. You will be the first-hand witness of their problems and ideas. Then, you have the chance to correct yourself.

• Showing your character

As a car dealership manager, you might not like the idea of being shown in public places like Facebook live. You might say it would be too much for you to waste your time, listening to crazy questions from people who don�t probably have a clue about your business. However, Facebook Live is the best place for you to show your character. This is where people can discover you as either a regular auto dealer or something who knows his/her business.