In today's situation, the survival of organizations requires equipping with a strategic cost management system. Various methods have been proposed to reduce costs. For this purpose, a strategic view should be taken to reduce costs. The CRM system is about the interactions and relationships between organizations and their customers. There is a direct relationship between the impact of CRM electronic services in reducing costs and customer satisfaction.

The ultimate goal of CRM is to increase profitability. CRM not only improves customer service, but also establishes a successful customer relationship management system, reducing costs, waste, and customer complaints.

Your relationship with your customers should be based on a continuous and participatory process and form a long-term and lasting relationship. Organizations that have short-term relationships with their customers will often have to pay a lot of money to find and attract new customers because the cost of retaining existing customers is very small compared to the cost of attracting new customers.

How does CRM software significantly reduce your costs?

These days, in addition to the common problems in business, advertising media has expanded and diversified a lot and each audience of your products or services refer to one of these media. Auto dealers, car dealers, and automotive dealers are some examples.

The effectiveness of advertising in each of these advertising media is different, and you cannot say with absolute certainty which media advertising is more profitable for you. So, what is the solution? As a business owner or marketing manager, how do you spend your advertising budget?

Fortunately, this is not just your problem, and many small and large businesses have encountered it and found solutions. The solution is to plan your advertising budgets based on the exact data you get from previous ad feedback. This is a kind of use of data-driven marketing.

Using CRM software to record customer information will reduce your advertising costs in many ways. Some of the effects of using CRM are obvious and some are hidden, which we will examine in this article.

• Smart reports of return on advertising costs:

In good CRM software, you have the opportunity to record how each customer knows about your business when entering their information. You already define these methods in the software, and when registering a customer, all you have to do is select one of them.

For example, the ways to get acquainted with your collection are as follows: site, Instagram, sending mass text messages, and distributing advertising tracts.

To differentiate the leads from each of these methods, you can define a specific communication path for each and differentiate the customers you gain from each.

Of course, many times those who contact you express the method of acquaintance subconsciously. So, when you record their information in CRM software, you can also enter the familiar method and rest assured that the rest of the work is done by the software.

After a while, and when you get weekly, monthly, and multi-month reports of your clients' dating practices from CRM software, you can easily see that you have gained a few clues from each dating experience. How many sales have you made and what has been your rate of return?

With this information, you will no longer have any worries when deciding to allocate funds for different advertising methods and you know exactly how much sales you should expect for each amount you spend on advertising in each method.

• Follow a clue to the purchase stage:

Consider the various steps a potential customer takes to buy from you. This person will first get acquainted with your services and products through the various advertising methods you use. He may contact you and ask for more information. Maybe request a price list or pre-invoice. You may need to contact someone in your collection about the product or service they are looking for. The set of steps a "clue" goes through to become a customer is the "sale" of your collection.

There are two ways for you to make more successful purchases:

1. Or you may need to increase your advertising costs to increase your sales revenue
2. Or reduce your sales leaks to have more output (successful sales) with the same number of inputs as before.

CRM software helps you to carefully follow each of the clues to the stage of buying and repeating the purchase, and increase your sales without having to pay extra for advertising.

• Satisfied customers, the largest source of free advertising:

One of the hidden aspects of reducing advertising costs when using CRM software is increasing your power of word of mouth.

Imagine what happens when the number of customers increases. You may even forget their names and can no longer maintain that constant connection with them. Your sales and public relations staff are no exception to this rule, and as the number of customers increases, they no longer have that intimate relationship with customers.

In this case, CRM software is your trump card in creating pleasant experiences for customers, and you can use it, every conversation you have with each customer, the number of his purchases, important dates of his life and Remember everything else you know about her, and evoke a sense of worth and uniqueness in her every time you call to sell or pursue an issue. Creating this experience for customers makes them loyal and they always praise your good services and pursuits to others and add new loyal customers to you.

Conclusion:

4 Fees you pay each year for not using CRM software:

1. The cost you pay for forgetting the follow-up by each sales employee.
2. The cost you pay for losing customers.
3. The cost of making the wrong advertising decision
4. The overt and covert costs you pay when a salesperson leaves.

In this article, we have outlined some of the reasons why using CRM software reduces costs. We hope you find this article useful.


If you own a medium-sized business and do not use CRM software, you will probably pay a lot of money each year without paying attention. In this article, we examine why CRM software is more cost-effective with monthly payments. Please help us to complete this article by expressing your opinions.