CRM software enables companies to interact meaningfully with their customers and not only increases corporate profitability but also helps retain existing customers. The purpose of using customer relationship management systems is to integrate marketing, sales, and customer support processes. In the field of marketing with the help of CRM software, you can manage potential customers with the least cost, which is mostly in the form of using email and social networks. In this way, the following can be easily achieved: a comprehensive view of the status of business leads, the rate of conversion of potential customers into successful sales, the amount of follow-up, scoring of business leads, marketing channel management, sales status in progress and ...

Which CRM software is better?

CRM software can seem scary at first glance because usually, this software has long menus and many options. But they are not as complicated as you might think. Keep in mind that the main idea of all CRM software is that you can record all your customer contact points. It may be a priority for you to record conversations or keep track of sales leads.

For example, the priority of some companies is just to find a faster way to communicate with customers; others have to consider each relationship as a project, work for weeks to sell. Others may just be looking for a better way to document their activities. So, you can choose the best CRM software according to your needs. Auto dealers, car dealers, and automotive dealers are some examples. In the following, we have explained the types of CRM for you.

Organizations use four types of CRM:

Strategic CRM:

This type of CRM forms your customer-centric business and helps you attract new customers and keep your existing customers satisfied and profitable. This strategy plays a very important role in your organization because it creates the right customer-centric processes and the right organizational culture in your business.

Operational CRM:

Operations and Automation Manages customer service processes such as marketing, sales, and after-sales service processes. There are processes in the organization that you use to meet the needs of your customers in different situations that are related to you, for example, when the customer requests to receive after-sales service, how the organization responds to him and services Presents what he expects. In this way, you will also get help from CRM software to be able to better manage large volumes of customer information, related files, and so on.

Analytical CRM:

It is the process by which you turn operational data gathered from marketing and customer relationship information into information that helps your organization make the process and strategic decisions. For example, the results of sales of various products will help you find out what products and product features you should focus more on, or the results of attracting customers after a marketing campaign will give you an idea of your next campaign. Hold more effectively.

Analytical CRM features:

• Collect customer information from different channels and analyze data in a structured way.
• Help organizations build business practices in sales, marketing, and support to improve customer relationships and loyalty.
• Improve CRM system performance and analyze key performance metrics set by the business.

Interactive CRM:

It is the interface between you and the outside world (customers and agents) that helps you create more value for your customers. Systems will help you to receive positive and negative feedback from your customers, easily listen to their requests, and circulate them in the organization. Some communication channels include telephone system, email, SMS, chat, and so on. In addition to customers, this software can also communicate with your agents, distributors, and suppliers.

Four types of CRM software based on application:

Customer relationship management software is divided into the following 4 categories based on which feature is more important.

• Conversational CRM:

With a call-based CRM, you will no longer have a problem with a lot of emails. These tools will manage all the conversations between your group members and customers.
Conversational-based CRMs are like smart email programs that transform all busy incoming messages into an organized way, allowing you to better communicate with the people who matter most to your company.

• CRM based on clues and transaction:

In this type of CRM, you consider potential customers as leads. As you try to persuade a customer to use your product or service, you enter the necessary information into your business system. Then when these customers are convinced to use your products, you turn those leads into sales.

• Contact-based CRM:

Sometimes customer contact is more important than anything else. When you have important information about your customer, if you use this information correctly, you can establish a stronger and more stable relationship with the customer. In this case, CRMs whose main focus is customer communication are used. They help you gather as much information as you can about your customers, record your interactions, and write short notes. Then, to reconnect with the customer, first, open your CRM to review your information about that particular customer.

• Marketing CRM:

Marketing CRM software typically has all the features of contact-based and conversation-based CRMs. Also, they include automated workflows that help you with marketing. These

types of software are usually more expensive than other CRMs, but you should be aware that they can get you to sales faster than other software.

• Conclusion:

CRM is a strategy of how to interact and actively engage with customers. Successful CRM sees the business from the customer's point of view and considers the customer experience in its planning. A customer perspective helps you to see the gaps and opportunities in your business and to consider more effective strategies and processes for the organization.
It should be noted that CRM is not just software. Today, this topic is summarized as a tool that allows organizations to focus more on activities and relationships related to their customers, buyers, suppliers, and partners, but in fact, the concept of customer relationship management started from the strategy layer. Finally, this software is a tool to facilitate the implementation of organizational strategies.

Using CRM, customer relationship channels are integrated and this has a great impact on improving the quality of business customer orientation. In this article, we have introduced the types of CRM for you. We hope you find this article useful. In this section, you can express your opinions and help improve this article.

types of software are usually more expensive than other CRMs, but you should be aware that they can get you to sales faster than other software.

Conclusion:

CRM is a strategy of how to interact and actively engage with customers. Successful CRM sees the business from the customer's point of view and considers the customer experience in its planning. A customer perspective helps you to see the gaps and opportunities in your business and to consider more effective strategies and processes for the organization.
It should be noted that CRM is not just software. Today, this topic is summarized as a tool that allows organizations to focus more on activities and relationships related to their customers, buyers, suppliers, and partners, but in fact, the concept of customer relationship management started from the strategy layer. Finally, this software is a tool to facilitate the implementation of organizational strategies.

Using CRM, customer relationship channels are integrated and this has a great impact on improving the quality of business customer orientation. In this article, we have introduced the types of CRM for you. We hope you find this article useful. In this section, you can express your opinions and help improve this article.